How to Use Pinterest for Etsy: Get More Sales
On a platform with 7.5 million active Etsy sellers, you need to build additional strategies to increase interest in your products and get more sales. Etsy SEO and Etsy ads are two important approaches for this purpose. But oftentimes you need additional marketing methods.
When analyzing social media usage and shoppers' social media routines, we come across an alternative way to promote your Etsy store: Pinterest.
In this article, we will cover how to use Pinterest for Etsy shop, which has 430 million monthly active users. Plus, you will find exceptional tips on how to promote Etsy shop on Pinterest efficiently. Keep on reading.
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Why Does Pinterest Matter for Etsy Sellers?
When you want to promote your Etsy shop outside of Etsy, the first things that come to your mind are Instagram and Facebook ads, right? Considering the social media statistics, you would not be wrong.
But, do you know that shoppers on Pinterest have 85% bigger shopping carts compared to users on other platforms? Or Shoppers on Pinterest spend 2x more per month than people on other platforms.
Are you still unsure about using Pinterest to promote your Etsy shop? So, let's deep dive into Pinterest statistics for business.
- With 430 million monthly active users ( as of January 2022) Pinterest ranks as the 14th largest social media platform in the world.
- If you plan to use video to promote your items, there is great news for you. According to Pinterest's global analysis, Pinners watch nearly one billion videos a day on Pinterest.
- Pinterest users are 40% more likely to say they love shopping and 75% more likely to say they are always shopping. Thus, it is an amazing way to catch shoppers for your Etsy store.
- Most of the Etsy buyers are from the USA. So, how does it sound to use social media that target USA Audience? Yes, 52% of Millennials in the USA use Pinterest.
- If you look for loyal customers, then Pinterest will be your first assistance. Because people on Pinterest are 66% more likely to be open to new brands while shopping. And once they discover a brand they like, they are more loyal.
- Advertisements reach more than 200 million users on Pinterest. The first 3 target audiences are from USA, Brazil, and Mexico.
How to Promote Etsy Shop on Pinterest?
You can promote your Etsy shop on Pinterest in two ways: Pinterest Ads and Pinterest SEO. Both methods, if applied correctly, can bring new customers to your Etsy store. Let's have a closer look at ways to get more Etsy sales.
💡Nice to Know: How To Get Sales On Etsy: 12 Tips Proven to Work in 2022
Besides Etsy On-Site Ads, one of the fastest and most effective ways to drive traffic to your Etsy store is with Pinterest ads. Because it offers 2.3x more efficient cost-per-conversion than ads on social media.
You can market your Etsy products in 6 different formats:
- Standard Pins
- Video Ads
- Shopping Ads
- Carousel Pins and ads
- Collections Pins and ads
- Idea Pins
Whatever you pick ad format, you should use compelling visuals. Besides, the vital point of Pinterest Ads is to explore Pins that generate clicks and conversions for your Etsy store. Once you find them, you can increase your budget.
💡Pro Tip: Try to catch the opportunity to use automatic bidding. In tests, Etsy sellers using automatic bidding got 35% more clicks for the same budget.
SEO is paramount across all platforms. Because an account that is optimized according to users' search intent and the platform's search algorithm will drive more organic traffic. The same goes for Pinterest.
When writing pin titles, business account descriptions, and pin details, you should take care to be keyword-rich. By analyzing popular pinners, you should discover which words they focus on.
Bear in mind the time you spend on SEO will reduce the cost of the money you spend promoting your Etsy shop.
💡Nice to Know: Etsy SEO: Discover How Etsy Search Algorithm Works
8 Tips to Use Pinterest for Etsy Sellers
Pinterest is all about displaying visuals and that's where Etsy products come in to entice Pinners into Etsy shops with captivating images and charming videos. Now, let's jump right into the strategies that we hope will work just perfectly for you.
Find Trending Products to Sell
No matter how much you promote your Etsy store on Pinterest, you will not get a good conversion rate if you list non-trend products. That's why your first goal should be to discover Etsy trends.
Do not worry because you can effortlessly explore Top Selling items on Etsy with EtsyHunt Product Chart.
Furthermore, you can analyze statistics by either 7 days or 30 days of data. You can explore not only best-selling items but also rising cart that is listed based on their sales growth rate.
If you click on any items that you want to dive into, you will find all information about product description, tags, category, shop, and item. Moreover, you can observe the variation in the Product Performance.
If you find your items to sell on Etsy, let’s continue with the promotion on Pinterest.
Create a Business Pinterest Account
You do not wanna use your personal Pinterest account for your Etsy shop! It would make perfect sense to go with a business account so that you look more official and dependable. Just a reminder, you are not allowed to make money on the platform.
The underlying reason why you should create a dedicated business account is directly related to your shoppable items. Your potential customers can easily keep track of your latest items. So, don't make them get bored with your personal images.
Link Your Etsy Store on Pinterest
Etsy and Pinterest are official partners for marketing their items on their platforms. It will definitely be a great opportunity for Etsy sellers to use Pinterest to boost sales and increase brand recognition. It is literally one click away to claim Etsy on Pinterest.
Shoppers and visitors on Pinterest will come across some upgraded prices and content-rich pins after you have claimed your Etsy shop on the platform. You'll have the upper hand against your competitors in the marketplace and most probably win.
Write Captivating Store Description
The first thing the user will do when encountering your pin on Pinterest is to visit your account. Here is a great opportunity to acquire new customers.
You should use images and keywords that will attract the attention of Pinterest users. If you are not sure how to choose words, here are a few examples:
- Etsy: The market to find whatever you're into, whoever you are. Make, buy, and sell on Etsy.com
- Louis Vuitton: The official Pinterest page from Louis Vuitton: a world of elegance, inspiration and innovation.
- Swatch: Turn creativity upside-down and explore a world of imagination and self-expression.
Be an Active Pinner and Pin Daily
Being consistent about pinning attract the Pinterest user. Thus, you should try to pin at least once a day so your followers get fresh content in their feeds.
They do not have to be about your items. You can tell a much richer story about who you are, what your Etsy shop represents, and what inspires you by including pins from others.
For example, a shop that sells man's swimwear might pin a product photo alongside pins of beautiful summer and sea scenery to help inspire pinners about the magic they can experience outside in the summertime.
Use Pinterest Keywords for Etsy SEO
Doing keyword research is an integral part of turning your Etsy shop into a successful business and Pinterest in this regard is no exception. Finding correct keywords for your product should go hand in hand to make sure that it was worth investing your time and energy in.
All you need to do is to use the search bar on the platform to see the results of a particular product in the auto-complete version. You can get the most out of it and get inspired by super amazing ideas popping up when you search.
Tag Your Products in Pins
Tagging the items on Pinterest is super easy and most Etsy sellers are not aware of the potential it offers to grow their business. With the help of tagging your products on the platform, you are more likely to increase your sales.
You can tag your items just after you have pinned a photo directly or indirectly related to the items you plan to sell. And there you have it:) Your tagged items will automatically come up with the pin you have created, and probably shoppers will go for it.
It really looks like a perfect idea to tag the items. It will certainly take you from getting inspired to making purchases for real. A game-changer for sure!
Schedule Pins with Tailwind
An alternative way to pin consistently is to use the Tailwind scheduler that comes in with the Chrome extension. It will save you a great deal of time and make your pinning process more fun.
You can specify your pinning times in the way you want, enabling you to choose the number of pins per day. It automatically helps you get a lot of traffic to your store. Why not give this app a try? It seems to make a huge positive impact on your shop.
Pinterest is one of the most acceptable ways to promote your Etsy store. It enables you to reach more audiences with attractive visuals and keyword-rich descriptions. In addition, conversion rates can be increased by using Pinterest Ads.
In this article, we have covered analytics, stats, and tips on how to use Pinterest for Etsy. We recommend you apply the methods we explained above to get more sales on Etsy.
Below, you will find additional questions on how to use Pinterest for Etsy.
Is Pinterest good for Etsy sales?
Yes, using Pinterest for your shop will contribute to your Etsy sales. According to the Pinterest conversion lift meta-analysis, it is found that shoppers on Pinterest spend 2x more per month than users on other platforms.
Furthermore, sellers discovered that when they link Etsy to Pinterest, they see 3x the conversion and 2x the positive incremental return on ad spend (ROAS).
How to sell on Pinterest from Etsy?
Here is the 8 steps guide to sell on Pinterest from Etsy:
- Create a Pinterest Business Account.
- Claim your Etsy shop on Pinterest.
- Write keyword-rich shop description.
- Generate and organize catchy Pinterest boards.
- Tag your Etsy items on Pins
- Consider Pinterest advertisements to promote your pins.
- Pay attention to Pinterest SEO to get your pins noticed.
- Analyze your performance and follow your competitors.
Is Pinterest Business Account for Etsy sellers free?
Yes, both personal and business Pinterest accounts are free to use. Thus, you can promote your Etsy shop on Pinterest without any cost. However, if you want to advertise your account, you should pay the cost of the ad that works based on pay per click.
How to link Etsy to Pinterest?
Here are 4 straightforward steps to accomplish linking the Etsy store to the Pinterest account:
- Navigate to the Pinterest Account Settings page by tabbing the Settings button on the menu.
- You will see the Claim section in the left-side navigation. Click the red Claim button next to Etsy.
- Enter your credentials and log in to your Etsy account.
- Click the “Allow Access” button. That’s done.
How to get a “Verified” badge from Pinterest Merchant Program?
Shoppers on Pinterest are more likely to be loyal to their sellers. And the Verified badge is the perfect helper to determine the trustable seller. Moreover, it is reported that merchants in the program notice a 17% higher conversion rate, compared to merchants who do not take part in it. So, how to join?
First of all, it is completely free to participate in this program. However, you should follow these steps:
Are you selling on Etsy? Join EtsyHunt to