13 Amazing Tips on How to Promote Etsy Shop Effectively
Etsy has had a huge effect on customers’ unique needs and interests with handmade and customized items. However, it is not a piece of cake to start and maintain an Etsy store. Sellers have to know how to promote Etsy shop as effectively as possible.
Then, what are the ways to market your store and turn it into a big success story? There are a bunch of techniques to apply so as to be one of the top players on the platform.
In this article, you will discover remarkable tips on how to advertise Etsy shop and how to get traffic to Etsy shop. Get ready to delve into killer hacks and make use of them for your store.
Why Promoting Matters for Your Etsy Store?
Before we understand how significant promotion is, let's examine the competition you will face after starting your Etsy shop. According to Etsy 2022 Proxy Statement report, here are a few key statistics in 2021 on a consolidated basis:
- Active Etsy sellers grew 72.3% to 7.5 million (Compared to the previous year)
- Etsy listed over 120 million products for sale in 2021.
- There are 96.3 million active buyers on Etsy.
Active Etsy sellers through the years
As you see, you have at least 7.5 million competitors on Etsy and each day Etsy sellers are increasing. Hence, it will be crucial for store owners on Etsy to market their shops as effectively as possible in order to reach out to millions of shoppers out there.
13 Boosting Marketing Strategies to Promote Etsy Shop
There are tons of different ways of this promotion aspect and you are apparently set to find out 13 of them in detail.👇
- Do Keyword Research For Your Products
- Analyze Competitors To Discover New Approaches
- Use The Power Of SEO For Etsy Listing
- Include Captivating Photos
- Connect Your Blog or Website to your Etsy Store
- Develop an E-mail Marketing Strategy
- Reach Out to Brand Ambassadors on Social Media
- Offer Free Items and Gifts
- Etsy Affiliate Network
- Re-list Your Products
- Consider Etsy Ads
- Try to Get 5-Star Feedback
- Earn the Star-Seller Badge
1. Do Keyword Research For Your Products
Keyword research is key to cultivating the best results in your Etsy shop. It will definitely enable you to expand your store’s recognition on a larger scale.
Etsy SEO Keywords research tool is a great helper in this regard because it enables you to analyze all aspects of keywords like the overall views, favorites, competition rates, and sales in detail. This amazing tool also demonstrates detailed keyword analysis and similar keywords.
To exemplify what has been explained so far, let's search for “handmade soap” and see what will come next with this entry. Without further ado, let’s hit the button and move on.
First, you have detailed figures of this entry such as views, the total number of monthly sales of the item, and so on. Next, you have an analysis of this keyword in Google search trends and country distribution.
Another convenient feature of this tool is that it provides similar keywords lists so that you get to find out what the upcoming challenges will be along the way.
Plus, it gives you the perfect analysis of top-ranking products so that you have a clear picture of the position and order of the item among others.
Lastly, you have the full scope in monitoring the item in popular categories, learning the details of shipping time distribution, and of course, finding out about the price distribution in detail. There you have it, give this amazing tool a try.
2. Analyze Competitors To Discover New Approaches
It is always of great importance to sellers on Etsy to get to know their competitors with the same type of items. Please remember that you are not the one and only store that sells “handmade soap”, for instance, in this competitive marketplace.
Make use of the EtsyHunt Shop Analyzer to the fullest for this particular aim. Let’s take “SalvatoreTripi” store as an example for handmade soaps and what it has been up to reach its goals. You may even be inspired by the numbers, who knows:)
First of all, it displays the total number of sales of this store over a certain period of time. Secondly, you can view the total number of favorites and reviews to see the range of this store in detail.
Finally, the number of items on sale is shown. You can get the full perspective by finding out about creation time and some action features to get the most out of it. You can view all the products being listed in this store in detail as well.
3. Use The Power Of SEO For Etsy Listing
The answer to the question of how to get traffic to Etsy shop comes from SEO and good Etsy listing. When you want to boost your brand awareness and store recognition, then the golden rule here is to optimize the listing of your items. In this regard, you need to take four criteria into consideration to get potential buyers to view your listings on Etsy.
- First things first, the title of the item plays a vital role here in captivating would-be customers’ attention. They are more likely to browse the product further when they are attracted to the label and of course the price.
- A well-shot image may entice shoppers to your items in a moment. Here, you make sure that they have chosen the correct listing photo size, enabling you to have control over everything about photography in your shop.
- You are allowed to use 13 tags for each Etsy listing. Analyze competitors and explore the best tags that identify your item.
- Last but not the least, a description of your item by using simple and clear words is really significant in order for your audience to understand your message without any issues. Please note to put your keywords for better results.
💡Pro Tip: Consider using the Etsy Listing Optimization tool to automate all the processes and monitor all details.
4. Include Captivating Photos
Sellers wishing to be key players on Etsy are to know the ins and outs of product photography. As it plays the most significant role for potential customers to make a purchase, an image should definitely have some important characteristics to entice shoppers.
In addition to having basic knowledge of listing photo requirements, sellers also have to make sure that image orientation and rotation matter as well as some editing when it comes to making would-be buyers attracted to your shop.
5. Connect Your Blog or Website to your Etsy Store
Etsy may be a perfect starting point for you. However, you have to be an active member of other platforms and learn how to promote Etsy shop through various methods. You can utilize your blog or website to reach out to larger audiences.
Blogging seems to be a really efficient way to understand how to advertise your Etsy shop. You are providing cutting-edge content for your potential Etsy customers and it will finally result in increased visibility and boosted brand recognition.
Customizing your brand and store to just fit the bill not only for your interests but also for your customers’ unique needs is the perfect way to do this. You are more likely to get more traffic from other platforms to your shop.
6. Develop an E-mail Marketing Strategy
Now that you have had a reasonable amount of customers on Etsy and are wondering how you will keep them loyal to your shop for good, you are all set to find out how to get followers on Etsy through the power of automated emailing tools and newsletters.
Sending periodic emails and newsletters creates a great bond between you and your customers. It enables you to offer special discounts, deal with certain personalized orders, and of course, renew your list of loyal followers.
You can always diversify your content in your emails and newsletters ranging from how-to-do guidelines regarding your store’s top items to gifts pertaining to holidays and special days. You may send sales and promotions as well.
7. Reach Out to Brand Ambassadors on Social Media
Learning how to promote your Etsy shop is a long way to go. It always entails some additional strategies to apply in order to be a top seller on the platform. Another crucial method to be used is getting professional help from social media ambassadors.
It is all about selecting the right type of ambassadors, or influencers as they call them, for your specific item. Please bear in mind that these ambassadors come with large numbers of audience, which makes perfect sense. So in short, it will certainly fit the bill.
Bonus: How to Promote an Etsy Shop on Social Media
- Post your products regularly, because this is what the algorithm is for
- Use the power of graphic templates totally free of charge to boost the visibility and sales of your items.
- Answer the comments asap.
- Share posts of customers in your stories to increase credibility.
- The use of hashtags is highly recommended.
- Give some specialized items away to followers while asking them to tag their friends.
8. Offer Free Items and Gifts
Providing a free item with the purchase, putting a thank you card into the package, or adding a set of little trinkets to the product are some instrumental ways of creating a bond with your customer.
These free samples might be in the form of a contest in which existing and would-be customers engage in the process actively and more importantly joyfully. Then it becomes an amazing way to understand how to get traffic to your Etsy shop.
9. Etsy Affiliate Network
Etsy promotion comes down to attracting your present and future customers to boost your sales and increase your brand awareness. Comments from buyers and individual recommendations are the criteria for online shopping in this regard.
One perfect yet challenging way to market your store is Etsy’s Affiliate Program in which a seller promotes another seller’s store and earns a percentage of revenue from the sale made which is a perfect win-win situation.
10. Re-list Your Products
Etsy’s high-quality algorithm functions perfectly based on the listings posted recently. So it will be significant to renew listings before they expire. Every listing item is $0.20 and once the listing has been renewed, it is displayed in the most recent list on Etsy.
When millions of active shoppers are taken into account every year, it is really worth a try. As it can be understood from the research tools, there are tons of stores selling similar or same products. Then try relisting and expect the best.
11. Consider Etsy Ads
Etsy Ads, whether onsite or offsite, gives you an edge over non-marketing customers and definitely boosts your shop’s visibility from a greater perspective. It is directly related to paying for each click, enabling your store to stand out in top search results.
You can also use Etsy Ads as a starting point to get some reviews so that you can have an increase in research results organically. It would be wise to note that off-site ads by Etsy charge you only when you sell an item in your shop.
12. Try to Get 5-Star Feedback
It is a must for a new seller on Etsy to have feedback with 5 stars so that they build trust and confidence with potential customers. So as to achieve this, the promoted Etsy listing feature might be a plausible alternative.
However, it is really tough job to get feedback from shoppers. You should discover various ways to increase positive reviews from buyers as much as you can. At this point, EtsyHunt customers are lucky because they are able to automate this process with a Follow-Up Reminder.
13. Earn the Star-Seller Badge
This is all about getting recognized by millions of present and target customers on Etsy. It basically gives you the edge over other competitors in the marketplace. Boosting sales and increasing your brand awareness are some benefits you will get through the power of this unique badge.
Five parameters will be taken into consideration when you want to become a Star seller. It all comes down to message response rate, punctual shipping and tracking, 5-star ratings, minimum order level, and minimum sales volume level. Seize them.
💡Ultimate Guide: Etsy Star Seller Badge: The Key to Stand out from Etsy Sellers
When it comes to marketing your store in a marketplace, it requires you to employ some specific strategies. If you have learned how to promote Etsy shop properly with the aforementioned methods, then there you have it.
Needless to say, it is a matter of time to master how to advertise your Etsy shop and also how to get followers on Etsy. Yet, with these strategies on the go, you are most likely to boost your sales and get more brand recognition. Enjoy the process.