Etsy Wedding Category: Market and Sales Trends in 2024

Etsy is a popular online marketplace for handmade, vintage, and unique goods. One of the most popular categories on Etsy is wedding, which includes products such as invitations, decorations, dresses, jewelry, favors, and more. In this blog post, we will explore the market and sales trends of the Etsy wedding category in 2024, based on the data and insights from various sources.

Market Size and Growth

According to Etsy's own report, the wedding category accounted for 9% of its gross merchandise sales (GMS) in 2022, which was $1.2 billion out of the total $13.3 billion. This means that the wedding category was one of the largest and most profitable segments on Etsy, second only to home and living.

The wedding category also showed a strong growth potential in 2023, as more couples opted for personalized and creative weddings amid the pandemic recovery. According to Marmalead, a tool that analyzes keyword searches on Etsy, some of the most popular keywords on Etsy in 2023 were related to weddings, such as "wedding dress", "wedding ring", "wedding invitation", "wedding decor", and "wedding gift". These keywords indicated a high demand and interest for wedding products on Etsy.

Sales Trends and Opportunities

The sales trends of the Etsy wedding category in 2024 reflected the changing preferences and needs of the modern couples. Some of the key trends and opportunities that emerged in 2024 were:

- **Sustainability**: More couples were conscious about the environmental impact of their weddings and sought eco-friendly alternatives for their products. For example, some of the popular products on Etsy were recycled paper invitations, biodegradable confetti, reusable straws, organic cotton napkins, and plantable seed favors.
- **Diversity**: More couples celebrated their unique identities and cultures and looked for products that represented them. For example, some of the popular products on Etsy were LGBTQ+ pride flags, multicultural wedding dolls, personalized cake toppers, bilingual invitations, and cultural accessories.
- **Creativity**: More couples expressed their personalities and passions through their weddings and looked for products that were original and fun. For example, some of the popular products on Etsy were Harry Potter-themed invitations, Star Wars inspired rings, Lego cake toppers, superhero cufflinks, and video game favors.


If you are an Etsy seller who wants to sell wedding products, or a researcher who wants to learn more about the wedding market on Etsy, you may wonder how to find the best-selling products, the most popular keywords, and the most successful shops in this category. You may also want to know how to optimize your listings and rank higher on Etsy search results.

Fortunately, there is a tool that can help you with all these tasks: Etsyhunt. Etsyhunt is a powerful analysis tool that can help you research products, keywords, and shops on Etsy, and provide you with valuable insights and data. You can use Etsyhunt to:

  • Find the best-selling products in the wedding category by using the product research database, which contains over 50 million of the most profitable and in-demand products on Etsy. You can filter the products by category, subcategory, price, sales, reviews, favorites, views, and more. You can also view the product details, such as title, description, tags, materials, variations, and images.
  • Find the most popular keywords in the wedding category by using the keyword research tool, which analyzes the search volume, competition, and trends of any keyword on Etsy². You can also view the related keywords, long-tail keywords, and keyword suggestions. You can use these keywords to optimize your titles, tags, and descriptions, and increase your visibility and traffic.
  • Find the most successful shops in the wedding category by using the shop analysis tool, which shows you the shop details, such as name, location, creation date, total sales, total reviews, total favorites, average rating, and average response time. You can also view the shop's top products and keywords. You can use these shops as benchmarks and inspiration for your own shop.


The Etsy wedding category was a lucrative and growing market in 2023, as more couples chose Etsy for their wedding needs. The market size and growth of the category were impressive, as well as the sales trends and opportunities that emerged. The key to success in this category was to offer products that were sustainable, diverse, and creative, and to cater to the specific needs and preferences of the customers. By doing so, sellers could tap into a huge potential market and create loyal customers who would recommend their products to others.

I hope you enjoyed reading this blog post. If you have any questions or feedback, please feel free to leave a comment below. Thank you for your attention! 😊

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