How to Make and Sell Underwear on Etsy?

how to sell on etsy

99 percent of successful shops begin with successful products. What does this mean? Before we explore how to start selling Underwear on Etsy, it is essential to conduct market and product research on Underwear.

There are many things to consider:

  • Is selling Underwear on Etsy a good idea?
  • How to create/make Underwear to sell on Etsy?
  • Which types of Underwear products are popular on Etsy?
  • How many sellers are selling Underwear on Etsy?
  • What can you learn from the top Etsy sellers in Underwear?
  • How much does it cost to sell Underwear on Etsy?
  • How to make your Underwear shop stand out on Etsy?

Feeling a bit complicated? No idea where to get useful information about Underwear? Don't worry, there's more help available today - although Etsy is evolving every day, an amazing Etsy seller tool can give you almost everything you want in a timely manner.

Take a sip of coffee. Let's move on to How to sell Underwear on Etsy.

As a reminder, all the data below comes from EtsyHunt, which has a huge and growing database of Etsy sellers and products. More importantly, it will help us to spy on sellers who sell Underwear on Etsy, as well as what's trending in Underwear on Etsy.


Is it a good idea to sell Underwear on Etsy

The key is to estimate the profitability and competition of selling Underwear products on Etsy.

First, do a quick search for the keyword "Underwear" to assess demand and competition.

For the keyword "Underwear", the views is 5875578, and the favorites is 6159. Meanwhile, there will be at least 50 competitors on Etsy. Obviously, making Underwear to sell on Etsy is a good choice.

Then, let's look at the best-selling Underwear products to estimate the profit.

When calculating the profit of a competitor's product, the formula can be: Profit = Sales X Average Price - Etsy Fees.

Regarding the fees for selling Underwear products on Etsy, we will need a free Etsy fee&profit calculator. You will find these posts I wrote helpful:

As for sales and pricing, the sales is 1954, and the average price of Underwear product is 30.02.

We've gone over a rough market analysis of selling Underwear on Etsy. There is no doubt that the profit opportunity of Etsy Underwear is real and can be high. Now, the next step would be to find out your niche and learn how to generate passive income over time.


How to create Underwear to sell on Etsy?

Everyone will have their own set of methods, but I offer 4 easier steps to get started on how to sell Underwear on Etsy.

1. Find your niche for your Underwear shop

Millions of people are shopping or selling unique and creative products on Etsy. Here are the top 20 most popular Underwear products in which your niche may be hidden. You can get inspiration from them to make your unique Underwear products.

# Image Product Total Sales Learn More
1
Custom Boxers with Face, Personalized Underwear with Photo, Face Boxer, Photo Boxer Briefs, Design Gift for Boyfriend Gift for Husband
Custom Boxers with Face, Personalized Underwear with Photo, Face Boxer, Photo Boxer Briefs, Design Gift for Boyfriend Gift for Husband
891
2
Bridal Shower Gift for Bride, Bride Panties, Personalized Panties Underwear, Honeymoon, Bachelorette Gift, Bride Gift, Wedding Gift
Bridal Shower Gift for Bride, Bride Panties, Personalized Panties Underwear, Honeymoon, Bachelorette Gift, Bride Gift, Wedding Gift
711
3
Anniversary gifts for him, boyfriend gift, Gift For Him, Gifts For boyfriend, Personalized boxers For Men, Funny Anniversary, Standard fit
Anniversary gifts for him, boyfriend gift, Gift For Him, Gifts For boyfriend, Personalized boxers For Men, Funny Anniversary, Standard fit
1,049
4
Sexy panties with butt plug
Sexy panties with butt plug
1,044
5
Multi-Layer Rhinestone Hip Chain Underwear Women Beach Jewelry Body Chain Skirt
Multi-Layer Rhinestone Hip Chain Underwear Women Beach Jewelry Body Chain Skirt
181
6
Personalized Lingerie, Personalized Bride Panties It's Not Going to Spank Itself Wedding Lingerie Bridal Underwear Bachelorette Party Gift
Personalized Lingerie, Personalized Bride Panties It's Not Going to Spank Itself Wedding Lingerie Bridal Underwear Bachelorette Party Gift
1,870
7
Multi Heart Photo Personalised Boxers Valentines, Funny Joke Gift, Present for Him, Boyfriend Husband, Anniversary, Customised, Boxer Shorts
Multi Heart Photo Personalised Boxers Valentines, Funny Joke Gift, Present for Him, Boyfriend Husband, Anniversary, Customised, Boxer Shorts
886
8
Organic cotton underwear 5 pack - comfortable and cute natural fiber underwear
Organic cotton underwear 5 pack - comfortable and cute natural fiber underwear
1,820
9
personalized panties for bride to be, bachelorette gift, bridal shower gift, gift for bride, bachelorette thong, gift for bachelorette, face
personalized panties for bride to be, bachelorette gift, bridal shower gift, gift for bride, bachelorette thong, gift for bachelorette, face
1,848
10
Lingerie flower,Embroidery lingerie,Floral lingerie set,Embroidered lingerie set,Mesh bra,Cute underwear set,Purple lingerie,Flower panties
Lingerie flower,Embroidery lingerie,Floral lingerie set,Embroidered lingerie set,Mesh bra,Cute underwear set,Purple lingerie,Flower panties
140
11
Transgender, Tomboy, Binder Compression Top Black, White and Grey
Transgender, Tomboy, Binder Compression Top Black, White and Grey
948
12
ELEGANT two piece LINGERIE SET / Bridal Lingerie Set / Embroidery Lingerie Set
ELEGANT two piece LINGERIE SET / Bridal Lingerie Set / Embroidery Lingerie Set
1,274
13
2nd Anniversary Gift, Personalized Boxers, Second Anniversary Gift - Cotton Anniversary Gift For Him
2nd Anniversary Gift, Personalized Boxers, Second Anniversary Gift - Cotton Anniversary Gift For Him
415
14
Butt plug panties, butt plug underwear, metal butt plug, adult toys women, crystal butt plug
Butt plug panties, butt plug underwear, metal butt plug, adult toys women, crystal butt plug
384
15
Roll for Initiative Nerdy Dice Underwear, Dainty & Dangerous Panties, Cast a Spell on Your Significant Other, Sizes Available From Small-2XL
Roll for Initiative Nerdy Dice Underwear, Dainty & Dangerous Panties, Cast a Spell on Your Significant Other, Sizes Available From Small-2XL
778
16
1890s Edwardian Combinations MET Inspired. Victorian Underwear | 8 SIZES | PDF Sewing pattern
1890s Edwardian Combinations MET Inspired. Victorian Underwear | 8 SIZES | PDF Sewing pattern
1,542
17
Ships the next day mens boxers, boxer briefs, valentines, anniversary, gift for him, husband, boyfriend, Christmas
Ships the next day mens boxers, boxer briefs, valentines, anniversary, gift for him, husband, boyfriend, Christmas
1,500
18
Bella Panties - PDF Instant download Lingerie Sewing Pattern - Evie la Lùve
Bella Panties - PDF Instant download Lingerie Sewing Pattern - Evie la Lùve
1,250
19
Personalized Boxers for Husband or Boyfriend, Custom Anniversary/Birthday/Valentines Day Gifts, Print Face on Underwear, Him Valentines Gift
Personalized Boxers for Husband or Boyfriend, Custom Anniversary/Birthday/Valentines Day Gifts, Print Face on Underwear, Him Valentines Gift
9,715
20
ALL SIZES  Womens White Bloomers, Costume, Pajamas in White bows and White Eyelet
ALL SIZES Womens White Bloomers, Costume, Pajamas in White bows and White Eyelet
356

2. Determine how to make Underwear to sell online.

For how to make Underwear, you can choose to make it entirely at home, or consider using some tools to implement your ideas.

Learning from your competitors is an effective way. Check out the following 20 best-selling Underwear on Etsy for inspiration. Or the latest Etsy trends.

# Image Shop Total Sales Learn More
1
YesCustomStore
YesCustomStore
19,862
2
HelloMelloCo
HelloMelloCo
18,568
3
Thedaintydotco
Thedaintydotco
25,378
4
NeDlyaSkuki
NeDlyaSkuki
29,179
5
SamirEcommerce
SamirEcommerce
3,997
6
brandonbelle
brandonbelle
11,834
7
ScreenThirteen
ScreenThirteen
7,140
8
UnaPlumaShop
UnaPlumaShop
47,009
9
FancyFannyShop
FancyFannyShop
69,911
10
ChicLingerie
ChicLingerie
1,827
11
Followthatrainbow
Followthatrainbow
1,743
12
PFonlineboutique
PFonlineboutique
4,648
13
DArroyaDesigns
DArroyaDesigns
15,222
14
NeDlyaSkuki
NeDlyaSkuki
29,179
15
NaturalOneCrafts
NaturalOneCrafts
11,214
16
PatternCosPatterns
PatternCosPatterns
31,670
17
JustaPiddlin
JustaPiddlin
25,164
18
EvielaLuveDIY
EvielaLuveDIY
29,381
19
SundaySomeone
SundaySomeone
29,331
20
RuffledFlamingo
RuffledFlamingo
6,660

3. Learn how to sell Underwear on Etsy.

Test your Product first. For example, making some samples and posting them on Instagram and Pinterest. Ask your friends and followers some questions:

  • Do you like the Underwear product I made?
  • If you like it, do you want to buy it?
  • If you are considering buying it, how much are you willing to pay for it?
  • If you buy it, how long are you willing to wait?
  • If you don't like it, why?

The answers would help optimize your Underwear products.

Next, set up an Etsy account to start selling on Etsy. The 2 must-dos are:

  • Build a consistent and unique brand for your Underwear shop. Shop name, logo, brand colors, fonts, mission and vision, and packaging...... all need to be considered.
  • List your Underwear items and make sure to optimize the listings. A good listing includes a thorough description, professional images, keywords related to your product, and the best category or subcategory for your Underwear products.

Attention, you should recognize the limitations of selling on Etsy. You can sell Underwear on other 18 sites like Etsy. Also, you should consider opening a Global Etsy Shop (read more on Etsy International Shipping: Road to a Global Etsy Shop).


4. Decide how to ship Underwear on Etsy.

Unlike on Amazon and Walmart, the shipping process on Etsy is entirely the responsibility of the sellers. It is essential for you to read Etsy's shipping policies and create shipping strategies. Here are two suggestions to win customers:

(1) Choose appropriate delivery dates and postage rates.

For your references. After entering the keyword "Underwear" on the Etsy keyword research tool, we can see the average shipping time of Underwear products is 17. In addition, some of the Underwear sellers attract customers by using Etsy free shipping.

(2) Provide a consistent, professional appearance to your Underwear packages.

You should think of a unique package for your Underwear products, and purchase all the materials needed in bulk. Here is a post on how to find packaging ideas - Etsy Jewelry Box: The Way to Impress your Customers.


You're ready to make Underwear to sell on Etsy!

Knowing how to sell Underwear on Etsy is the first step. It's time to move on to the next level - Try and learn more.

  • How do you manage your Underwear shop each week?
  • How do you keep going when there are no sales?
  • How do you promote your Underwear shop when sales growth is stagnant?

The following articles will help you:

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