How to Make and Sell Jewelry on Etsy?
99 percent of successful shops begin with successful products. What does this mean? Before we explore how to start selling Jewelry on Etsy, it is essential to conduct market and product research on Jewelry.
There are many things to consider:
- Is selling Jewelry on Etsy a good idea?
- How to create/make Jewelry to sell on Etsy？
- Which types of Jewelry products are popular on Etsy?
- How many sellers are selling Jewelry on Etsy?
- What can you learn from the top Etsy sellers in Jewelry?
- How much does it cost to sell Jewelry on Etsy?
- How to make your Jewelry shop stand out on Etsy?
Feeling a bit complicated? No idea where to get useful information about Jewelry? Don't worry, there's more help available today - although Etsy is evolving every day, an amazing Etsy seller tool can give you almost everything you want in a timely manner.
Take a sip of coffee. Let's move on to How to sell Jewelry on Etsy.
As a reminder, all the data below comes from EtsyHunt, which has a huge and growing database of Etsy sellers and products. More importantly, it will help us to spy on sellers who sell Jewelry on Etsy, as well as what's trending in Jewelry on Etsy.
Is it a good idea to sell Jewelry on Etsy？
The key is to estimate the profitability and competition of selling Jewelry products on Etsy.
First, do a quick search for the keyword "Jewelry" to assess demand and competition.
For the keyword "Jewelry", the views is 4986481, and the favorites is 14198. Meanwhile, there will be at least 81 competitors on Etsy. Obviously, making Jewelry to sell on Etsy is a good choice.
Then, let's look at the best-selling Jewelry products to estimate the profit.
When calculating the profit of a competitor's product, the formula can be: Profit = Sales X Average Price - Etsy Fees.
Regarding the fees for selling Jewelry products on Etsy, we will need a free Etsy fee&profit calculator. You will find these posts I wrote helpful:
As for sales and pricing, the sales is 2909, and the average price of Jewelry product is 35.22.
We've gone over a rough market analysis of selling Jewelry on Etsy. There is no doubt that the profit opportunity of Etsy Jewelry is real and can be high. Now, the next step would be to find out your niche and learn how to generate passive income over time.
How to create Jewelry to sell on Etsy？
Everyone will have their own set of methods, but I offer 4 easier steps to get started on how to sell Jewelry on Etsy.
1. Find your niche for your Jewelry shop
Millions of people are shopping or selling unique and creative products on Etsy. Here are the top 20 most popular Jewelry products in which your niche may be hidden. You can get inspiration from them to make your unique Jewelry products.
| # | Image | Product | Total Sales | Learn More |
|
1
|
 |
Personalized Name Necklaces, Personalized Name Necklaces , Script Name Necklaces, Mothers Day Jewelry , Gift for Her , Persoanlized Gift
|
11,357
|
|
|
2
|
 |
Personalized Jewelry Boxes | Bridesmaid Jewelry Box | Bridesmaid Gift | Personalized Gift for Women | Travel Jewelry Case Bridal Party Gift
|
2,214
|
|
|
3
|
 |
Marquise Diamond Necklace by CaitlynMinimalist • Flower Petal Diamond Necklace • Flower Necklace • Bridesmaid Gift • NR055
|
1,850
|
|
|
4
|
 |
Silver Spoon Ring, Floral Spoon Ring, Vintage Spoon Ring, Chunky Ring, Fork Ring, Retro Ring, Boho Style Ring, Silverware Jewelry, Wide Ring
|
1,839
|
|
|
5
|
 |
Vintage kite cut green moss agate engagement ring set 14k rose gold marquise cut moissanite ring for women unique bridal wedding ring set
|
7,946
|
|
|
6
|
 |
Personalized Birth Flower Necklace Custom Name Necklace Floral Name Necklace Custom Name Jewelry, Birthday Gifts Personalized Gifts For Her
|
10,307
|
|
|
7
|
 |
Bee Spoon Ring, Dragonfly Spoon Ring, Tiny Bee Ring, Silver Plated Spoon style Rings, Little Bee or Tiny Dragonfly Ring, Dainty bee ring
|
1,710
|
|
|
8
|
 |
Crystal Wire Wrapped Necklaces, Rose Quartz, Amethyst, Opal, Aventurine, Gold Healing Stone Chakra Point Birthstone Gemstone Necklaces
|
1,703
|
|
|
9
|
 |
18K Gold Initial Letter Necklace, Medal Gold Initial Letter Pendant Necklace, Square Alphabet Rectangle Medallion Pendant, Christmas Gift
|
1,911
|
|
|
10
|
 |
Bridal Party Gift, Bridesmaid Bracelet, Bridesmaid Gift Box, Gift For Bridesmaid, Custom Bridesmaid Gift, Bridesmaid Accessories
|
1,675
|
|
|
11
|
 |
Tiny Angel Number Necklace, Gold Dainty Lucky Mens necklace, 111, 222, 333, 444, 555, 666, 777, 888, 999, Gifts for Her, Christmas Gifts
|
1,634
|
|
|
12
|
 |
Silver Name Necklace - Wizard Harry P. Font Necklace 14K Solid Gold Necklace Personalized Name Necklace 925 Sterling Silver - Birthday Gift
|
1,687
|
|
|
13
|
 |
Personalized Sterling Silver Name Necklace, Custom 18K Gold Plated Name Necklace, Personalised Name Jewelry for Mom, Birthday Gift for Her
|
2,317
|
|
|
14
|
 |
Crystal Bracelet gemstone bracelet yoga bracelet energy bracelet spiritual bracelet stone bracelet crystal jewelry anklet crystal reiki
|
1,620
|
|
|
15
|
 |
Zircon Bat Ring, Silver Bat Ring, Gold Bat Ring, Handmade Jewelry, Gift for Her, Ring for Her, Halloween Jewelry
|
1,532
|
|
|
16
|
 |
Tarot Card Ring , Gift for Her ,Gift for darling ,Tarot Ring ,Dainty Tag Pendant Ring , Spiritual Jewelr ,Tarot Card Ring ,Gift for her
|
1,521
|
|
|
17
|
 |
Stethoscope ID tag - nurse gift - student nurse gift - stethoscope name tag - stethoscope personalized name tag - custom made for nurse
|
1,514
|
|
|
18
|
 |
EXTRA BIG SALE , Extra Tiny Initial Necklace , Sideways Initial Necklace , Elegant Statement Necklace, Mother Days Gift - CINS001
|
8,412
|
|
|
19
|
 |
14K Solid Gold Name Necklace, Gold Nameplate Necklace, Custom Name Necklace, Personalized Dainty Necklace-Personalized Jewelry, Gift for her
|
1,758
|
|
|
20
|
 |
Reusable Ring Sizer • Adjustable, US Ring Size Tool Full & Half Sizes • Find Your Accurate Ring Size • Easy to Use Finger Measurer • RX010
|
1,446
|
2. Determine how to make Jewelry to sell online.
For how to make Jewelry, you can choose to make it entirely at home, or consider using some tools to implement your ideas.
Learning from your competitors is an effective way. Check out the following 20 best-selling Jewelry on Etsy for inspiration. Or the latest Etsy trends.
| # | Image | Shop | Total Sales | Learn More |
|
1
|
 |
NisPersonalized
|
40,823
|
|
|
2
|
 |
TheWhiteInviteGifts
|
133,140
|
|
|
3
|
 |
CaitlynMinimalist
|
1,753,286
|
|
|
4
|
 |
DREMEWORKS
|
15,957
|
|
|
5
|
 |
willwork
|
12,687
|
|
|
6
|
 |
CraftArtJewelsGifts
|
15,377
|
|
|
7
|
 |
MyLimoIsWaiting
|
29,769
|
|
|
8
|
 |
MorfJewelryNewYork
|
42,192
|
|
|
9
|
 |
MilanoGolden
|
6,841
|
|
|
10
|
 |
BloomGiftsStore
|
12,270
|
|
|
11
|
 |
HandmadeGoldDesign
|
6,296
|
|
|
12
|
 |
DkmnSilverAndGold
|
6,264
|
|
|
13
|
 |
MuwatiUK
|
40,926
|
|
|
14
|
 |
PixieDustBeads
|
197,113
|
|
|
15
|
 |
LuxorSales
|
15,893
|
|
|
16
|
 |
GoldHillJewelry
|
97,083
|
|
|
17
|
 |
smmade
|
111,993
|
|
|
18
|
 |
ArtandCraftsJewelry
|
24,330
|
|
|
19
|
 |
FAJewelryStore
|
7,305
|
|
|
20
|
|
CaitlynMinimalist
|
1,753,286
|
3. Learn how to sell Jewelry on Etsy.
Test your Product first. For example, making some samples and posting them on Instagram and Pinterest. Ask your friends and followers some questions:
- Do you like the Jewelry product I made?
- If you like it, do you want to buy it?
- If you are considering buying it, how much are you willing to pay for it?
- If you buy it, how long are you willing to wait?
- If you don't like it, why?
The answers would help optimize your Jewelry products.
Next, set up an Etsy account to start selling on Etsy. The 2 must-dos are:
- Build a consistent and unique brand for your Jewelry shop. Shop name, logo, brand colors, fonts, mission and vision, and packaging...... all need to be considered.
- List your Jewelry items and make sure to optimize the listings. A good listing includes a thorough description, professional images, keywords related to your product, and the best category or subcategory for your Jewelry products.
Attention, you should recognize the limitations of selling on Etsy. You can sell Jewelry on other 18 sites like Etsy. Also, you should consider opening a Global Etsy Shop (read more on Etsy International Shipping: Road to a Global Etsy Shop).
4. Decide how to ship Jewelry on Etsy.
Unlike on Amazon and Walmart, the shipping process on Etsy is entirely the responsibility of the sellers. It is essential for you to read Etsy's shipping policies and create shipping strategies. Here are two suggestions to win customers:
(1) Choose appropriate delivery dates and postage rates.
For your references. After entering the keyword "Jewelry" on the Etsy keyword research tool, we can see the average shipping time of Jewelry products is 12. In addition, some of the Jewelry sellers attract customers by using Etsy free shipping.
You can go much further into this with How To Get Free Shipping On Etsy: All Aspects of Etsy Free Shipping.
(2) Provide a consistent, professional appearance to your Jewelry packages.
You should think of a unique package for your Jewelry products, and purchase all the materials needed in bulk. Here is a post on how to find packaging ideas - Etsy Jewelry Box: The Way to Impress your Customers.
You're ready to make Jewelry to sell on Etsy!
Knowing how to sell Jewelry on Etsy is the first step. It's time to move on to the next level - Try and learn more.
- How do you manage your Jewelry shop each week?
- How do you keep going when there are no sales?
- How do you promote your Jewelry shop when sales growth is stagnant?
The following articles will help you:
- Etsy SEO: discover how the Etsy search algorithm works
- 12 Etsy SEO tools pros and cons
- How to Use Instagram for Etsy Shop
- How to Use Pinterest for Etsy: Get More Sales
- Etsy Google Analytics: Monitor Your Shop to Boost Sales
- How to sell on Etsy UK
- Etsy Star Seller Badge: The Key to Stand out from Etsy Sellers
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