Etsy 2023 Holiday Trends: What to Expect from the Online Marketplace

Etsy is one of the most popular online platforms for handmade, vintage, and unique goods. Every year, millions of shoppers flock to Etsy to find the perfect gifts, decorations, and outfits for the holiday season. But what are the hottest trends on Etsy for 2023? What are the shoppers looking for and what are the sellers offering? In this blog post, we will explore some of the top holiday trends on Etsy based on their own insights and industry forecasting.

One of the main themes for 2023 is duality and contradiction. According to Etsy, shoppers will embrace both vibrant tones and earthy hues, mix and match styles in fashion and decor, and tap into both nostalgic and futuristic aesthetics. To reflect this theme, Etsy has chosen not one but two colors as its color of the year: indigo and honey. These complementary colors bring out the other's radiance and create a striking contrast.

Some of the specific trends that fall under this theme are:

  • Gingerbread Girl: This is the cozy, winter version of the "tomato girl" trend that was popular in the summer. It features warm, rustic, and vintage-inspired elements, such as wreath sashes, ruffled bedding, gingham prints, personalized recipe boxes, and holiday cookie cutters.
  • Mantelscaping: This is the art of decorating your mantel with various items to create a festive scene. You can use vintage putz houses, snow globes, iridescent baubles, mini wooden trees, garlands, seasonal florals, candle lanterns, ceramic trees, and accent ornaments to achieve this look.
  • Grandpa Chic: This is the winter rebrand of the "coastal grandmother" trend that was popular in the summer. It features cozy knits, plaid prints, corduroy fabrics, vintage books, leather accessories, and retro gadgets. Think of it as a homage to your grandfather's style and hobbies.
  • Candycore: This is a fun and whimsical trend that features bright colors, candy shapes, glittery textures, and playful patterns. You can find items like candy cane earrings, lollipop ornaments, gummy bear candles, candy wrapper pillows, and candy corn garlands to add some sweetness to your holiday.

These are just some of the trends that we expect to see on Etsy for 2023. Of course, there are many more ways to express your personal style and celebrate the holiday season with Etsy. Whether you are looking for something traditional or trendy, classic or quirky, you can find it on Etsy. Happy shopping!

How to Find More Trends on Etsy with Etsyhunt

If you are curious about how these trends compare to previous years or want to discover more trends on Etsy, you might want to check out Etsyhunt, a free Etsy research tool that provides sellers with valuable insights into their shop’s performance. With Etsyhunt, you can analyze the marketing strategies of top Etsy sellers, track your Etsy orders, manage your Etsy reviews, and more.

One of the features of Etsyhunt is that it allows you to search for products by keywords or categories and see their sales data over time. You can also filter by price range, number of reviews, number of favorites, shipping options, etc. This way, you can easily find out what products are popular on Etsy for different seasons or occasions.

For example, if you want to know what products were hot on Etsy for Christmas in 2022 or 2021 or even earlier years, you can simply type in "Christmas" in the search bar and see the results. You can also compare different products or categories by using multiple tabs or windows. This can help you identify what products are rising or falling in demand and plan your inventory accordingly.

Etsyhunt is a handy tool for anyone who wants to learn more about Etsy trends and optimize their shop performance. You can download it as a Chrome extension from here or visit their website here for more information.

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