Etsy Sellers Must Read: How to Use EtsyHunt to Improve Shop Performance
Etsy is a popular e-commerce platform that focuses on handmade and unique goods. It connects millions of buyers and sellers around the world, providing them with a chance to showcase and sell their creations. Etsy is also a great place to start and grow your own online business, as it offers many tools and resources to help you succeed. However, running an Etsy shop is not as easy as it seems. You need to be aware of some important aspects, such as etsy fees, etsy shop manager, etsy reviews, etsy business, etsy news, etsy careers, etsy ads, and etsy taxes. In this article, we will introduce these aspects and give you some tips on how to manage them effectively.
Etsy Fees
One of the first things you need to know about Etsy is that it charges various fees for using its platform. These fees include:
● Listing fee: This is a fee of $0.20 USD that you pay every time you list or renew a product on your shop. Each listing lasts for four months or until the product sells.
● Transaction fee: This is a fee of 5% of the total price (including shipping) that you pay when you sell a product on your shop.
● Payment processing fee: This is a fee that varies depending on your location and the payment method that your buyer uses. For example, if you are in the US and your buyer pays with PayPal, you will pay a fee of 3% + $0.25 USD.
● Offsite ads fee: This is a fee that you pay when you sell a product through an offsite ad that Etsy places on other websites or platforms. The fee is 15% of the total price (including shipping), but only if the sale occurs within 30 days of the buyer clicking on the ad. You can opt out of this feature if you have less than $10,000 USD in sales in the last 12 months.
● Subscription fee: This is an optional fee that you can pay to access additional features and benefits for your shop. There are two plans available: Etsy Standard (free) and Etsy Plus ($10 USD per month). Some of the features and benefits include custom web address, advanced shop customization, restock requests, discounts on marketing and shipping tools, etc.
As you can see, Etsy fees can add up quickly and affect your profit margin. Therefore, you need to keep track of them and factor them into your pricing strategy. You can use the Etsy Fee Calculator to estimate how much fees you will pay for each sale.
Etsy Shop Manager
Etsy Shop Manager is a tool that helps you manage your shop from one place. It allows you to do things like:
● Create and edit listings
● Manage orders and shipping
● Communicate with buyers
● View shop stats and analytics
● Access marketing and promotion tools
● Manage finances and taxes
● Get help and support
Etsy Shop Manager is accessible from any device, so you can run your shop from anywhere. It also integrates with other tools and services that can help you grow your business, such as Google Analytics, Facebook, Instagram, Pinterest, etc.
To use Etsy Shop Manager effectively, you need to familiarize yourself with its features and functions. You can watch some tutorials or read some guides to learn how to use it. You can also customize it to suit your needs and preferences by adding or removing sections, changing the layout, etc.
Etsy Reviews
Etsy Reviews are feedbacks that buyers leave for sellers after they purchase a product from their shop. They consist of a star rating (from one to five) and an optional comment. They are displayed on the product page and the seller’s profile page.
Etsy Reviews are important for several reasons:
● They help buyers make informed decisions about their purchases
● They help sellers improve their products and services
● They help build trust and reputation between buyers and sellers
● They help increase visibility and ranking on Etsy search results
Therefore, you should aim to get as many positive reviews as possible for your shop. You can do this by:
● Providing high-quality products that match the description and photos
● Offering excellent customer service that exceeds expectations
● Shipping orders quickly and securely
● Encouraging buyers to leave reviews by sending them a thank you message or offering them a discount coupon
● Responding to reviews politely and professionally, especially if they are negative or neutral
● Resolving any issues or disputes with buyers amicably and promptly
You can also use the Etsy Reviews API to access and analyze your reviews data, such as the number, rating, sentiment, keywords, etc. You can use this information to identify your strengths and weaknesses, and make improvements accordingly.
Etsy Business
Etsy Business is a term that refers to the various aspects and activities involved in running and growing an online business on Etsy. It includes things like:
● Product development: This is the process of creating, designing, testing, and improving your products, as well as sourcing materials, supplies, and equipment.
● Branding: This is the process of creating and communicating your unique identity, personality, values, and style, as well as choosing your shop name, logo, banner, etc.
● Pricing: This is the process of setting and adjusting your prices, as well as considering your costs, profit margin, market demand, competition, etc.
● Marketing: This is the process of promoting and advertising your products and shop, as well as reaching and engaging your target audience, using various channels and strategies, such as social media, email marketing, SEO, etc.
● Customer service: This is the process of providing support and assistance to your customers, as well as building and maintaining relationships with them, using various tools and methods, such as messages, FAQs, policies, etc.
● Legal and tax: This is the process of complying with the laws and regulations that apply to your business, as well as managing your finances and taxes, using various resources and services, such as legal advice, accounting software, etc.
Etsy Business is not a one-time thing. It requires constant learning, experimentation, adaptation, and improvement. You need to keep up with the latest trends, best practices, tips and tricks, etc. You can find a lot of useful information and inspiration on Etsy’s blog, podcast, newsletter, forum, etc.
Etsy News
Etsy News is a term that refers to the latest updates and announcements from Etsy. It includes things like:
● New features and tools: These are the new or improved functionalities that Etsy introduces to enhance its platform and services. For example, some of the recent features and tools include video listings, augmented reality shopping, risk-free offsite ads, etc.
● Policy changes: These are the changes or clarifications that Etsy makes to its terms of use, privacy policy, seller policy, etc. For example, some of the recent policy changes include mandatory free shipping guarantee, updated intellectual property policy, revised prohibited items policy, etc.
● Events and opportunities: These are the events or opportunities that Etsy organizes or participates in to support its community and mission. For example, some of the recent events and opportunities include The Etsy Design Awards, The World of Etsy Series, The Make Change Awards, etc.
Etsy News is important for several reasons:
● It helps you stay informed and updated about what’s happening on Etsy
● It helps you take advantage of new features and tools that can benefit your business
● It helps you comply with policy changes that can affect your business
● It helps you discover events and opportunities that can inspire you or connect you with others
Therefore, you should pay attention to Etsy News and follow it regularly. You can find Etsy News on Etsy’s website, blog, newsletter, social media, etc.
Etsy Careers
Etsy Careers is a term that refers to the job opportunities that Etsy offers to people who want to join its team. It includes things like:
● Job openings: These are the current vacancies that Etsy has for various roles and functions. For example, some of the recent job openings include software engineer, product manager, customer support specialist, etc.
● Job benefits: These are the perks and rewards that Etsy provides to its employees. For example, some of the job benefits include competitive salary, health insurance, retirement plan, paid time off, etc.
● Job culture: This is the work environment and values that Etsy fosters among its employees. For example, some of the job culture aspects include diversity and inclusion, social impact, learning and development, etc.
Etsy Careers is appealing for several reasons:
● It allows you to work for a company that is passionate about creativity and innovation
● It allows you to work with talented and inspiring people who share your vision
● It allows you to work on challenging and meaningful projects that make a difference
● It allows you to work remotely or from one of its offices around the world
Therefore, if you are interested in working for Etsy or learning more about its career opportunities, you can visit its career page or follow its LinkedIn profile. You can also check out some of its employee reviews on Glassdoor or Indeed.‘
Etsy Ads
Etsy Ads is a feature that allows you to advertise your products on Etsy and other websites or platforms. It includes two types of ads:
● Onsite ads: These are ads that appear on Etsy’s website, app, and email. They help you reach more buyers who are browsing or searching for products like yours on Etsy. You can set your own daily budget and only pay when someone clicks on your ad.
● Offsite ads: These are ads that appear on other websites or platforms, such as Google, Facebook, Instagram, Pinterest, etc. They help you reach more buyers who are looking for products like yours outside of Etsy. You don’t need to set a budget or manage these ads, as Etsy does it for you. You only pay a fee when someone clicks on your ad and makes a purchase within 30 days.
Etsy Ads is beneficial for several reasons:
● It helps you increase your visibility and exposure to potential customers
● It helps you drive more traffic and sales to your shop
● It helps you target your ideal audience based on their interests, behaviors, locations, etc.
● It helps you measure and optimize your ad performance and return on investment
Therefore, if you want to boost your business with Etsy Ads, you can visit its page or follow its blog to learn more about how it works, how to get started, how to optimize your ads, etc.
Etsy Taxes
Etsy Taxes is a term that refers to the taxes that you need to pay or collect as an Etsy seller. It includes things like:
● Income tax: This is the tax that you need to pay on your net income (revenue minus expenses) from your Etsy business. The amount and rate of income tax depend on your location, income level, tax status, etc. You need to report and file your income tax to the relevant tax authority in your country or region.
● Sales tax: This is the tax that you need to collect from your buyers on the sales of your products. The amount and rate of sales tax depend on the location of your buyers, the type of products you sell, the tax laws in your country or region, etc. You need to register and remit your sales tax to the relevant tax authority in your country or region.
● VAT/GST: This is the value-added tax or goods and services tax that applies to some countries or regions, such as the European Union, Australia, New Zealand, etc. It is similar to sales tax, but it is calculated and collected differently. You need to register and remit your VAT/GST to the relevant tax authority in your country or region.
Etsy Taxes is complicated for several reasons:
● It varies depending on your location, product category, buyer location, etc.
● It changes frequently due to new or updated tax laws or regulations
● It requires accurate record keeping and reporting of your transactions and taxes
Therefore, you need to be aware of and comply with the tax obligations that apply to your business. You can use some tools and resources to help you with this, such as Etsy’s Tax Tool, Etsy’s Tax Guides, TaxJar, etc.
Summary and Conclusion
In this article, we have introduced some important aspects of running and growing an online business on Etsy, such as etsy fees, etsy shop manager, etsy reviews, etsy business, etsy news, etsy careers, etsy ads, and etsy taxes. We have also explained how to use EtsyHunt, a data and business analysis tool for Etsy sellers, to help you improve your shop performance and achieve your goals. We hope you have learned something useful and interesting from this article, and we encourage you to try out EtsyHunt and see how it can benefit your business. Thank you for reading!
