How to Improve Your Product Search Ranking and Sales on Etsy with SEO and Promotion Tips
Etsy is an online marketplace that specializes in handmade and unique products for sellers and buyers. On Etsy, you can showcase your creativity and talent, while earning some income. However, to be successful on Etsy, having high-quality products is not enough, you also need to make more people see and like your products. So, how to improve your product’s search ranking and sales on Etsy? This article will introduce you some practical tips and tools that can help you achieve your goal.
What is Etsy SEO?
SEO stands for Search Engine Optimization, which is a method of improving the ranking and visibility of web pages or websites in search engines by improving their content, structure, keywords, etc. Etsy SEO is the search engine optimization for the Etsy platform, which can help your shop and products get higher rankings and traffic on Etsy and external search engines such as Google.
The importance of Etsy SEO is obvious, because it directly affects the chances of your products being found and purchased by potential buyers. According to Etsy’s data, there are more than 250 million searches happening on Etsy every month, and 81% of buyers use the search function to find what they want. Therefore, if you want to get more sales on Etsy, optimizing your product’s ranking in search is essential.
How to do Etsy SEO?
The core of Etsy SEO is to make your shop and products match the search terms entered by buyers. To achieve this, you need to consider the following aspects:
● Keywords: Keywords are words or phrases that describe your product’s features or categories, which are what buyers enter when searching. Choosing the right keywords is the first step of Etsy SEO, because they determine whether your products can appear in relevant search results or not. To choose the right keywords, you need to understand your target market and buyers, and what words they might use to search for your products. For example, if you sell handmade wooden cutlery sets, some possible keywords are: handmade wooden cutlery set, wood spoon fork knife, rustic kitchen utensils, eco-friendly tableware, etc. To find more keywords, you can use some tools to help you analyze and generate keywords, such as eRank seo etsy tool , Marmalead etsy seo keywords tool , Keyword Tool etsy seo tool , etc.
● Titles: Titles are the names of your products that appear in search results, which are the first impression of your products for buyers. A good title should contain your chosen keywords, and describe your products clearly and concisely. For example, a good title can be: Handmade Wooden Cutlery Set - Rustic Kitchen Utensils - Eco-friendly Tableware. A bad title can be: Beautiful and Unique Wood Spoon Fork Knife for Your Home or Gift. A good title can let buyers know what your products are at a glance, and match their search terms, thus increasing your click-through rate and conversion rate. A bad title can make buyers feel vague or irrelevant, thus lowering your ranking and sales.
● Tags: Tags are up to 13 keywords or phrases that you can add to your products, which can help Etsy’s search engine better understand your products and match them with relevant search results. Tags should be consistent with your keywords in your titles, and cover as many aspects of your products as possible, such as color, size, style, material, use, etc. For example, for the product mentioned above, some possible tags are: handmade wooden cutlery set, wood spoon fork knife, rustic kitchen utensils, eco-friendly tableware, natural wood, bamboo, gift for her, gift for him, wedding gift, housewarming gift, etc. To choose the right tags, you can refer to Etsy’s suggestions, or use some tools to help you analyze and generate tags, such as eRank seo etsy tool , Marmalead etsy seo keywords tool , Tag Wars etsy seo tool , etc.
● Categories and attributes: Categories and attributes are predefined options that you can choose for your products, which can help Etsy’s search engine better categorize and filter your products and match them with relevant search results. Categories are the main categories that your products belong to, such as Home & Living, Jewelry, Art & Collectibles, etc. Attributes are some features that your products have, such as color, size, style, material, occasion, etc. Choosing the correct categories and attributes can make it easier for buyers to find your products and improve your ranking in specific categories or attributes. To choose the correct categories and attributes, you can refer to Etsy’s suggestions or use some tools to help you analyze and generate categories and attributes such as eRank seo etsy tool , Marmalead etsy seo keywords tool , Etsy Category Tool etsy seo tool , etc.
● Descriptions: Descriptions are the text content that appear on your product pages which are an important basis for buyers to learn more about your products and make purchase decisions. A good description should contain your chosen keywords and introduce your product’s features advantages uses specifications packaging shipping etc in detail. For example for the product mentioned above a good description can be:
This handmade wooden cutlery set is a perfect addition to your rustic kitchen. It includes a spoon a fork and a knife all made from natural wood and bamboo. They are eco-friendly durable and easy to clean. They are also great as a gift for your loved ones whether it’s for a wedding a housewarming a birthday or any other occasion. Each set comes with a beautiful linen pouch for storage and protection. The size of each piece is about 20 cm long and 3 cm wide. The color of the wood may vary slightly due to the natural variation of the material. Please note that this is a handmade product and each piece is unique and may have some imperfections. To care for your wooden cutlery set please hand wash them with mild soap and water and dry them thoroughly. Do not soak them in water or put them in the dishwasher or microwave.
A good description can make buyers more clear about your products and increase their trust and interest in your products. A bad description can make buyers feel unclear or dissatisfied and lower their purchase intention.
How to promote Etsy products?
In addition to SEO promoting your products is also an important way to increase sales. Promotion can help you expand your brand awareness and influence. Promotion can be divided into two ways: on-site promotion and off-site promotion.
On-site promotion is the promotion activities that take place on the Etsy platform such as using Etsy’s advertising service participating in Etsy’s community and events optimizing your shop and product’s appearance and brand image etc. The advantage of on-site promotion is that it can directly target Etsy’s buyer group improve your conversion rate and loyalty. The disadvantage of on-site promotion is that it may require some fees or time and be subject to Etsy’s rules and restrictions.
Off-site promotion is the promotion activities that take place outside the Etsy platform such as using social media platforms creating your own website or blog collaborating with other sellers or influencers etc. The advantage of off-site promotion is that it can expand your audience range increase your brand awareness and trust as well as bring more traffic and sales. The disadvantage of off-site promotion is that it may require more fees or time and need to coordinate and manage with other platforms or channels.
Whether it is on-site promotion or off-site promotion, you need to have some strategies and plans, as well as continuous follow-up and optimization. Here are some specific tips and tools on how to promote Etsy products on different platforms:
● Facebook: Facebook is a social media giant with more than 2 billion users, which can help you connect and interact with your potential buyers, as well as showcase your products and brand story. To effectively promote your products on Facebook, you can:
○ Create a Facebook page dedicated to your Etsy shop, and regularly post information about your products, offers, events, etc. You can also use Facebook’s shop feature to directly display and sell your products.
○ Join some Facebook groups related to your products, and actively participate in discussions and sharing. You can find some groups formed by Etsy sellers or buyers, or some groups formed by your target market or interest.
○ Use Facebook’s advertising service to create and deliver ads targeting your target audience. You can choose different types and formats of ads based on different goals, such as increasing brand awareness, increasing traffic, promoting sales, etc.
○ Use Facebook’s analytics tool to track and evaluate your performance and effectiveness on Facebook. You can view some key metrics, such as reach, engagement, click-through rate, conversion rate, etc., and adjust your strategy and content based on data.
● Instagram: Instagram is a social media platform that mainly uses images and videos as the content form, which can help you showcase the beauty and uniqueness of your products, and attract more visually oriented buyers. To effectively promote your products on Instagram, you can:
○ Create an Instagram account dedicated to your Etsy shop, and regularly post high-quality and creative images or videos to showcase your products, process, story, etc. You can also use Instagram’s shop feature to directly display and sell your products.
○ Use appropriate hashtags and sounds to make more people discover your content. Hashtags are keywords or phrases marked with # symbol on Instagram, which can help your content appear in relevant search results or explore pages. Sounds are audio used to match your videos on Instagram, which can make your content more attractive and interesting. You can use some hashtags related to your products, such as #etsy seo tool , #handmade , #woodencutlery , etc., or some hashtags related to your target market or interest, such as #ecofriendly , #rustickitchen , #giftideas , etc. You can also use some sounds that match your products or brand style, such as relaxing, cheerful, romantic, etc.
○ Interact with your followers and other sellers or influencers. You can build relationships and trust with your followers by replying to comments, liking, reposting, messaging, etc., and encourage them to share your content or recommend your products. You can also collaborate with other sellers or influencers who have similar or complementary products or styles with you, such as exchanging recommendations, co-hosting events, sponsoring products, etc.
○ Use Instagram’s advertising service to create and deliver ads targeting your target audience. You can choose different types and formats of ads based on different goals, such as increasing brand awareness, increasing traffic, promoting sales, etc.
○ Use Instagram’s analytics tool to track and evaluate your performance and effectiveness on Instagram. You can view some key metrics, such as reach, engagement, click-through rate, conversion rate, etc., and adjust your strategy and content based on data.
● Twitter: Twitter is a social media platform that mainly uses short texts as the content form, which can help you quickly spread and get information about your products and brand, and connect and interact with more potential buyers. To effectively promote your products on Twitter, you can:
○ Create a Twitter account dedicated to your Etsy shop, and regularly post information about your products, offers, events, etc. You can also use Twitter’s shop feature to directly display and sell your products.
○ Use appropriate hashtags and keywords to make more people discover your content. Hashtags are keywords or phrases marked with # symbol on Twitter, which can help your content appear in relevant search results or trending pages. Keywords are words or phrases that describe your content or profile, which can help Twitter’s search engine better understand and match your content. You can use some hashtags related to your products, such as #etsy seo tool , #handmade , #woodencutlery , etc., or some hashtags related to your target market or interest, such as #ecofriendly , #rustickitchen , #giftideas , etc. You can also use some keywords related to your products or brand style, such as wooden, rustic, eco-friendly, etc.
○ Interact with your followers and other sellers or influencers. You can build relationships and trust with your followers by replying to comments, liking, retweeting, messaging, etc., and encourage them to share your content or recommend your products. You can also collaborate with other sellers or influencers who have similar or complementary products or styles with you, such as exchanging recommendations, co-hosting events, sponsoring products, etc.
○ Use Twitter’s advertising service to create and deliver ads targeting your target audience. You can choose different types and formats of ads based on different goals, such as increasing brand awareness, increasing traffic, promoting sales, etc.
○ Use Twitter’s analytics tool to track and evaluate your performance and effectiveness on Twitter. You can view some key metrics, such as reach, engagement, click-through rate, conversion rate, etc., and adjust your strategy and content based on data.
● Pinterest: Pinterest is a social media platform that mainly uses images as the content form, which can help you showcase your product’s creativity and inspiration, and attract more buyers who seek inspiration. To effectively promote your products on Pinterest, you can:
○ Create a Pinterest account dedicated to your Etsy shop, and regularly post high-quality and creative images to showcase your products, process, story, etc. You can also use Pinterest’s shop feature to directly display and sell your products.
○ Use appropriate hashtags and keywords to make more people discover your content. Hashtags are keywords or phrases marked with # symbol on Pinterest, which can help your content appear in relevant search results or explore pages. Keywords are words or phrases that describe your content or boards, which can help Pinterest’s search engine better understand and match your content. You can use some hashtags related to your products, such as #etsy seo tool , #handmade , #woodencutlery , etc., or some hashtags related to your target market or interest, such as #ecofriendly , #rustickitchen , #giftideas , etc. You can also use some keywords related to your products or brand style, such as wooden, rustic, eco-friendly, etc.
○ Interact with your followers and other sellers or influencers. You can build relationships and trust with your followers by replying to comments, liking, repinning, messaging, etc., and encourage them to share your content or recommend your products. You can also collaborate with other sellers or influencers who have similar or complementary products or styles with you, such as exchanging recommendations, co-hosting events, sponsoring products, etc.
○ Use Pinterest’s advertising service to create and deliver ads targeting your target audience. You can choose different types and formats of ads based on different goals, such as increasing brand awareness, increasing traffic, promoting sales, etc.
○ Use Pinterest’s analytics tool to track and evaluate your performance and effectiveness on Pinterest. You can view some key metrics, such as reach, engagement, click-through rate, conversion rate, etc., and adjust your strategy and content based on data.
● TikTok: TikTok is a social media platform that mainly uses short videos as the content form, which can help you showcase your product’s fun and personality, and attract more young and active buyers. To effectively promote your products on TikTok, you can:
○ Create a TikTok account dedicated to your Etsy shop, and regularly post fun and creative videos to showcase your products, process, story, etc. You can also use TikTok’s shop feature to directly display and sell your products.
○ Use appropriate hashtags and sounds to make more people discover your content. Hashtags are keywords or phrases marked with # symbol on TikTok, which can help your content appear in relevant search results or explore pages. Sounds are audio used to match your videos on TikTok, which can make your content more attractive and interesting. You can use some hashtags related to your products, such as #etsy seo tool , #handmade , #woodencutlery , etc., or some hashtags related to your target market or interest, such as #ecofriendly , #rustickitchen , #giftideas , etc. You can also use some sounds that match your products or brand style, such as relaxing, cheerful, romantic, etc.
○ Interact with your followers and other sellers or influencers. You can build relationships and trust with your followers by replying to comments, liking, reposting, messaging, etc., and encourage them to share your content or recommend your products. You can also collaborate with other sellers or influencers who have similar or complementary products or styles with you, such as exchanging recommendations, co-hosting events, sponsoring products, etc.
○ Use TikTok’s advertising service to create and deliver ads targeting your target audience. You can choose different types and formats of ads based on different goals, such as increasing brand awareness, increasing traffic, promoting sales, etc.
○ Use TikTok’s analytics tool to track and evaluate your performance and effectiveness on TikTok. You can view some key metrics, such as reach, engagement, click-through rate, conversion rate, etc., and adjust your strategy and content based on data.
Conclusion
Improving your product’s search ranking and sales on Etsy is a process that requires continuous effort and optimization. This article has introduced you some basic concepts and tips about Etsy SEO and promotion, and provided you some practical tools and resources. We hope this information is helpful for you, and wish you success on Etsy.
